Unlike advertising in traditional media in which the cost of an ad depends on the size, color and page it is included in, online advertising offers varied cost models tailored to the needs of each campaign. In addition, a display…
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Differences between CPM, CPC, CPL, CPA and CPI
Unlike advertising in traditional media in which the cost of an ad depends on the size, color and page it is included in, online advertising offers varied cost models tailored to the needs of each campaign. In addition, a display…
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