Category Archive for "Programmatic Buying"

Programmatic marketing keys

Brands understand the value and the keys of programmatic marketing, but they need to find a way to transfer that knowledge to a practical level in their company. Brands and agencies focus on long-term ROI as a key result. And…

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What does it mean to buy RTB programmatic advertising?

The purchase of advertising in digital media is experiencing a moment of emergence of systems that take advantage of the use of technology to link, in real time, the main players in buying and selling online advertising. One of these…

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