Category Archive for "Digital Marketing"

Examples of tourism digital marketing

Tourism digital marketing are the actions performed on online environments to attract visitors to a specific place. Hotels, cities, countries, attractions and other places, and places related to leisure and business trips apply basic online strategies or specific techniques designed…

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Examples of successful NGO and charity marketing campaigns

While it is true that most people relate marketing to economic purposes, these examples of NGO campaigns will show you how your perception can change. You must understand certain concepts clearly. For example, you need to understand as soon as…

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What is a Data Management Platform (DMP)

Digital advertising has evolved a lot in recent years, entering into a new set of terms such as RTB, PPC, DSP, SSP, Ad Exchange … Today we break down the meaning of DMP, the acronym Data Management Platform. That is…

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The 10 most breakthrough technologies that you can already use

There is no doubt that 2016 was a very decisive year for some of the breakthrough technologies that are being used. Artificial intelligence, virtual reality, augmented reality, chatbots… Do not sound like Chinese anymore, right? Even you probably already use…

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Guide to design a Customer Journey Map

The Customer Journey Map, or Customer Experience Map, is one of the most interesting Design Thinking tools that help a company showing every stage that a client will need to contract a service or buy a product. For every company,…

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A brief story of the evolution of Internet adverting

The origins of advertising date back in a very distant time. Publicity exists since civilization and commerce origins. This shows that there has always been an obvious need to communicate, and in the beginning, word-of-mouth advertising was the most common….

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Guide to choose the best hashtags

In recent years, there have been many terms that have joined the digital marketing dictionary. In fact, most of them must seem unfamiliar to someone outside this environment. But there is one that does: the hashtags. Hence the need for…

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What is affiliate marketing? A Practical Guide

Affiliate marketing is one of the types of digital marketing based on obtaining results. This means that the advertiser doesn’t pay for impressions or clicks but for the results obtained. In this case, the websites, called affiliates, are responsible for…

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Five super examples of political marketing on the internet

There are current examples of political marketing that it’s interesting that brands and politicians get to know about it. When Barack Obama realized that he would not have the support of the great businessmen to win the elections in 2008,…

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How to hang an app on the APP Store

Apple Store is a distribution channel for apps for iOS apps of iPhone and iPad. Currently, it has more than two million apps. And every day more than 3,000 new apps are uploaded. The process to put an app in…

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