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5 steps to create a link building strategy
Get external links that help you in your positioning in the main search engines. That is the basic objective of an adequate link building strategy. More and more brands are aware of the value that appearing within the first organic results…
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The importance of a blog and of content generation on a corporate website
Generating content for your company’s website is one of the most important and unquestionable strategies in digital marketing. Did you know that 65% of the content created is difficult to find, has a poor appearance, or is unattractive to your…
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15 advantages of building a community around your brand
Having a community around your brand is one of the most powerful tools a company can use today. If you are not yet sure what this means, here you will find some of the advantages of building a community. Having…
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The best tips for positioning a site
Is your website not getting visits? Or, at least, not the ones you would like? You may need some advice to position a site that will help you appear within the first results of search engines. If you follow it,…
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20 habits of digital marketing leaders
The success of many strategies is based on developing good digital marketing habits, which is something usual for the main leaders of the sector. They are the people who devise and develop strategies in a very short time, who have…
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5 reasons why you should bet on marketing via chatbots
As digital marketing trends for this new year point out, chatbots are about to change the way we communicate. They have already started doing it and this is not something new, but we have given it another use only now. Do you…
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5 examples of lead nurturing
Lead nurturing or lead growth is a strategy that consists on establishing a relationship with the customers, providing them the content they demand at all times. The goal of this marketing strategy is to establish a relationship of trust with…
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12 tips to create video content that converts
Did you know that the play button is the most compelling call to action for any digital marketing strategy? That explains the need for marketing managers to create video content that earns conversions. The data supports the power of this audiovisual…
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Types of contents and how the brain processes them
Do you know what types of content are the correct ones for your digital marketing strategies? Texts, videos, infographics, images… there are many types of content to choose from. In fact, based on the platform or medium in which you…
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Guide to Facebook’s advertising formats
Are you up to date with Facebook’s advertising formats? Google’s most direct competition is constantly updating and building new tools and features. If we considering that the social network is one of the first options when looking for data around…
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