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A brief history of social networks
Talking about the history of social networks may seem a bit far-fetched at first since they look like a relatively new phenomenon. However, in a few decades, the evolution of social networks has been such that they have modified the…
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We are hiring! Media Buyer for the US Market
Antevenio is a company operating within the online advertising and marketing industry. Antevenio offers a broad range of advertising and performance marketing services to advertisers from all industry sectors. The company was founded in Madrid at the end of 1997….
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How to upload an application on Google Play
Currently there are millions of mobile applications that users can download from Google Play or Itunes. In fact, some apps are the star elements of many digital marketing strategies. In this post we will focus on explaining how easy it…
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Differences between CPM, CPC, CPL, CPA and CPI
Unlike advertising in traditional media in which the cost of an ad depends on the size, color and page it is included in, online advertising offers varied cost models tailored to the needs of each campaign. In addition, a display…
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5 great examples of Guerrilla Marketing
Guerrilla Marketing is a concept coined in 1984 by Jay Conrad Levison in his book Guerrilla Marketing: Secret for Making Big Profits from Your Small Business. Just as it says in this Wikipedia entry, “It is understood by guerilla marketing…
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7 examples of crisis in mismanaged social networks
The proliferation of social networks and its impressive adoption in the day to day of many users have caused some problems to arise in the brand-user relationship. Most of these problems are solved with a correct intervention. However, crises can…
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5 Examples of Internet Teaser Campaigns
We are all curious by nature. We wish to know what is happening around us and be always up to date with everything. If there is something that makes us curious, we need to know more about it and to…
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7 Types of Online Advertising
Online advertising is displayed in a variety of ways on the websites. Each type of advertising has its features, it is inserted differently and has a particular purpose. These are some of the most commonly used types of online advertising:…
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The 6 best software for mass emails
Almost 77% of Spanish companies used email marketing as a priority marketing tool in 2016. These data from the II Study on “Marketing & Sales tools and the use of CRM software in Spanish companies in 2016” highlights the value…
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Hashtags strategies to increase your followers on social media
Hashtag use has gone from being something almost exclusive of Twitter and Instagram, to be an almost mandatory practice in all social media. That is why today it’s essential that any brand has an appropriate hashtag strategy. A hashtag, or…
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