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What is kaizen methodology?

The kaizen methodology is a famous Japanese production system that made brands like Toyota, Sling or Sony revolutionize their industries. In fact, if you know you know what makes this remarkable system is its philosophy of continuous improvement. That is,…

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What are UTM codes and their purpose?  Guide

Maybe you haven’t noticed, but every day, there are more URL incorporating UTM codes. Their function is to help keep track of and analyze the users. With these codes, you’ll be able to know all there is about the traffic…

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10 tips to rank your Facebook Fan Page

Rank a Fan Page in Facebook is one of the Community Manager’s priorities, from all the top brands. Social media growth isn’t slowing down. That’s why, with all the advancements and novelties, and how the users interact with them, it’s…

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The 7 best platforms to send emails and newsletters

Using platforms to send emails today is essential for any business. Email marketing is a channel that has proven its power and effectiveness. In fact, the main studies indicate that with emailing campaigns you can obtain an ROI higher than…

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25 Marketing Definitions

We can not speak of one, but of multiple definitions of marketing to point out everything that this concept supposes. Marketing has different meanings. Which does not indicate that it is not known what it really is or what it…

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6 big examples of Branded Content Campaigns (Marketing Content)

Traditional advertising cracks. The world is changing and these changes are affecting obviously the way companies approach the users. One solution to banner blindness or increased use of ad-blockers. It is betting on strategies based on useful content for potential…

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12 tools to analyze Hashtags

Discover the best tools to analyze Hashtags is critical to get an effective online marketing campaign. Using hashtags is essential to capture users in your spaces on social networks. Especially in Twitter and Instagram. By identifying and good use of…

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20 fundamental KPIs in digital marketing

Because you will not know what to measure. Nor what values are those that matter and what needs to be achieved. According to its entry in Wikipedia, a KPI (key performance indicator, key performance indicator) “It is a measure of…

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Send bulk emails without the recipients being visible

Sending bulk emails without being seen by the recipients is one of the factors that you must take care of to ensure the success of your online marketing campaigns. Especially when you want to present a new product, to publicize…

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12 tools to create digital content

Each day, you can find more and more tools in the market, to create digital content. Apps to create infographics, to improve your images, professional platforms for landing pages or tools to share documents in a team setting, are some…

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