¿Conseguir trabajo en las redes sociales? Oficinaempleo.com nos explica cómo
Alojar ofertas en redes como Twitter, LinkedIn o Facebook se esta convirtiendo en una práctica habitual para las compañías, sobre todo a la hora de ofrecer puestos relacionados con las nuevas tecnologías. Oficinaempleo.com, tercer portal de empleo con más presencia en las redes sociales y cuarto en tráfico web, con más de diez años de experiencia en materia de recursos humanos ofrece una serie de consejos para tener éxito a la hora de buscar empleo a través de las redes sociales. Para ser el candidato ideal no vale sólo con estar presente en estas plataformas, existen una serie de acciones para destacar frente al resto:
- Personal Branding: La creación de una identidad digital propia, también conocida como personal branding o marca personal, será la que determine la percepción del mercado de la profesionalidad. El candidato puede desarrollar el personal branding destacando los puntos fuertes, valores y personalidad que le hacen único frente a otros profesionales, competidores potenciales para el puesto. La creación de un blog personal, el establecer una red de contactos y el networking ayudarán a tener una presencia más fuerte en la red y destacar frente al resto.
- Ser participativo: El candidato debe tomar una actitud activa y dinamizarla a su favor, por eso el inscribirse a las redes sociales no es suficiente para encontrar empleo sino que debe participar en grupos relacionados, entablar contactos acordes a los puestos o empresas que tiene en mente, explicar cuales son sus motivaciones y en que tipo de empleo esta interesado. A la hora de buscar contactos no hay que ser insistente, ni bombardear con mensajes. Una actitud de este tipo puede perjudicar el prestigio profesional del candidato y desembocar en un bloqueo del perfil por parte de los contactos.
Seleccionar la red social adecuada: Los perfiles de usuario de cada plataforma son totalmente diferentes entre sí. LinkedIn es la red profesional líder, con más de 85 millones de usuarios en todo el mundo, en la que el candidato, además de información sobre su formación o su trayectoria profesional, puede participar en grupos de interés y ser recomendado por compañeros de profesión. La tendencia en esta red es la de alojar ofertas con perfiles altamente cualificados y segmentados por targets. Para encontrarlas, el usuario puede utilizar el posicionamiento orgánico (a través del buscador de LinkedIn), la pestaña de empleos o directamente dirigirse a grupos específicos. Xing, de origen alemán con más de diez millones de inscritos, y Viadeo, con 35 millones de usuarios, son otras redes sociales profesionales importantes para la búsqueda de empleo. Las ofertas alojadas en Twitter corresponden con puestos de índole más tecnológica y relacionados con la informática. Para ser más eficiente en esta red se pueden utilizar herramientas específicas (Hashtags, VisualCV) y gestionar bien los profesionales a los que se quiere conocer. En Facebook, la tendencia es la de grupos profesionales en los que se compartan los mismos intereses y se publiquen ofertas de trabajo de un determinado sector. Esta diferenciación de perfiles hace que lo más importante no sea simplemente el usar estas herramientas para buscar empleo, sino el saber descifrar cuales son las que mejor se adaptan a cada caso en particular, de forma que se pueda encontrar la combinación que permita conseguir el trabajo que se esta buscando. Pero no hay que idealizar estas plataformas, si el perfil del candidato no es interesante, el moverlo a través de las redes sociales no va a hacer que lo sea.- Identidad coherente: Es muy importante que el personal branding del candidato se mantenga en todos los perfiles. Antes de crear un perfil en una red social se debe decidir en calidad de qué se construye: como herramienta para la búsqueda de empleo o como canal de comunicación con amigos. Si se utiliza para la búsqueda de empleo, el candidato tendrá que estar muy atento al nivel de privacidad en estos perfiles, ya que el incluir fotos en actitud poco profesional, comentarios soeces o de mal gusto, videos poco apropiados, links a sitios poco recomendables e incluso, una ortografía deficiente, pueden dar una impresión negativa a las empresas. Una identidad digital que no sea coherente supondrá un punto muy negativo en el proceso de selección. Hay que evitar el tener perfiles distintos y contradictorios.
Además de estos consejos, los candidatos que busquen empleo a través de los social media deberán estar atentos a las nuevas tendencias en captación de personal. Hasta ahora, el mercado laboral se ha basado en las aptitudes, en las que capacidades que se pueden adquirir, mientras que las capacidades actitudinales, básicas para el futuro de una organización, son las que no se están teniendo en cuenta. Las empresas están comenzando a interesarse sobre la actitud de los candidatos y utilizan la información alojada en las redes sociales para analizar el talante del aspirante ante un determinado puesto. Frente a esta tendencia el candidato debe controlar en todo momento cuál es el nivel de información que esta proporcionando sobre si mismo a las entidades en todas y cada una de las redes en las que participe.
18 comentarios. Escribir comentario
Necesito trabajar,tengo cincuenta años y aunque soy formal trabajador y educado,parece que las empresas no nos quieren
como dice Angel Naharro,las empresas no quieren alas personas de cierta edad,no les importa si tienes mas experiencia o estas mas capacitado solo piden gente joven que tenga mucha experiencia aun que no la tengan.
Me faltan palabras para la increíble ganancia que me ayudó a obtener en solo una semana con la estrategia de opciones binarias.Lo siento mucho, dudé al principio, invertí $ 200 y gano $ 2,570 en solo una semana, y seguí invirtiendo más, hoy estoy financieramente exitoso, puede contactarlo por correo electrónico: (tdameritrade077@gmail.com) whatsapp (+447883246472) Le aconsejo que no dude. Él está bien.
Quiero trabajar, tengo cincuenta años y aunque soy un empleado formal y educado, claramente Moron escorts las agencias ya no nos necesitan.
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